Web Series ∣ Sports Drama
Tagline: 70.3 Miles is just the beginning.
Sound Mix: Dolby Digital
Aspect Ratio: 16:9
Based on the documentary Forging the Dream (2012), the Ironboy series is a concept for an original web series following Marc Lovatt, a young triathlete, as he pushes himself further and deeper into the limits of his physical and mental potential.
Marc has never done this before, but the 21 year-old is now competing in Ironman UK 70.3, the world’s most grueling 70.3 triathlon event. He swims 1.2 Miles in a lake, then cycles 56.4 Miles up and down 52 hills, then runs 13.1 Miles to finish.
The Ironboy series follows Marc’s story as he prepares; being specially fitted to his bike; the day-to-day pressure of balancing training and full time work; the half marathon, the triathlon and the Ironman training camp.
The kick is that Marc Lovatt is doing all of this in support of Shelter Box, an organization that provides first response aid in disaster areas, including the tragedy in Haiti. Intertwined within the story of Marc facing these challenges of physical endurance is the portrayal of his personal journey and his deeper motivations.
The Ironboy series is a gritty, fast-paced storytelling; yet heart-warming as it allows the viewer to experience the inspiration that comes from an individual’s self-reflection as he tries to make the world a better place.
The series was designed to be linked with Channel 4’s sports coverage of the 2012 Ironman UK event, raising the profile of this coverage, by providing a personal portrayal of an entrant, oppening opportunities for a cross-media platform.
The Ironboy series was designed to be released online at intervals leading up to the event, building an audience and developing social media networks.